Packaging News

Urban Decay Taps Fusion for Powder

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By: TOM BRANNA

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Urban Decay selected Fusion Packaging to create a custom package for its popular Naked Skin line. Fusion Design Studio, the in-house design and engineering unit of Fusion Packaging, created a 30ml jar for the new Ultra Definition Loose Finishing Powder, available in five shades. Urban Decay opted for a custom jar that mimicked the look of the Naked Skin Weightless Ultra Definition Liquid Makeup, packaged in Fusion’s 30ml Allure bottle. “We thought it was a natural progression to work with ...

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